The Professional Centre
Sector: Property Management, Business Centre, Shared Office Space, Real Estate
Logo Design | Website Strategy | Website Design | Website Development | Content Creation | SEO
The Professional Centre (TPC) has been providing quality shared office solutions in Toronto since 1987. In order to compete in the ever-exploding co-working space market, TPC underwent a complete rebranding. Neglia Design worked closely with TPC management and photographer Steve Tsai to create and execute the new branding including a new logo, website and marketing materials.
The strategy behind the new material was based on professionalism. Going against type for marketing the co-working space industry, which tends to appeal to the young creative class, we instead focused on appealing exclusively to professionals. Clean pages, no gimmicks, solid custom photography and a logical, classic format complete the website and overall look and feel of the brand.