iFuture – Video

Sector: Travel Industry, Technology, Software

New Product Video | Motion Graphics | Adobe After Effects

iFuture is an independent software developer that creates niche software products specific to the worldwide travel industry. This motion graphics video introduces iMarginManger — a suite of software tools that enables travel agency’s office automation, sales and market analyses.

The goal of this motion graphics video was to create a simple solution to explain a complex product. So, how do you engage people in  so many words? The solution, in this case, was to use the key words themselves as animated graphics. To help simplify the concept further, it was segmented into the problem than the solution, concisely presented in 1:26 seconds.