Content: the essential SEO strategy

Content Matters

We get so many phone calls from potential web-design clients who start by asking if we do SEO (search engine optimization). Getting their website listed on the first page of an organic Google search result trumps all other goals in their mind, including (unfortunately) a good design and content. More often than …
Read Full Article

Design Matters

Design Matters

I remember a time when an entire industry did nothing but produce type. Typesetters were professionals. The headlines they set were perfect. Their kerning (letter spacing) was meticulous. It was an exacting profession and it mattered. The last thing an art director wanted was a poorly-kerned headline that screamed mediocre …
Read Full Article