Why Responsive Websites Trump Dedicated Mobile Sites

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If you’re in the market for a website, you’ve probably determined that it needs to work on mobile devices like smartphones and tablets. There are two general approaches to meet your website’s mobile needs: A dedicated mobile website or a responsive website. What is a dedicated mobile website? A dedicated …
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The Illustrated Brand: The Case for Custom Illustration

What does Academic Matters have in common with The New Yorker magazine, American Express and Porter Airlines? They all rely heavily on custom illustration as a key visual branding tool. With today’s proliferation of stock photography and desktop publishing, custom illustration is one way these organizations, like many others, are …
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Introducing We Teach Ontario

We Teach Ontario

Some people want to separate teaching and research at our universities. If you take research away from higher learning, you not only hurt students, but communities and the economy as well. The link between teaching and research is at the heart of Ontario’s universities. Together, teaching and research help students …
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Getting the Most Out of Google Analytics: Are You Measuring the Right Things?

If you’re using Google Analytics to track visitors to your website, you might have noticed there’s a lot of data to look through when you log into that Analytics dashboard. Perhaps you keep life simple and just look through the default metrics that Google offers up on the first page. You know the ones – # of visitors, pages per visit, visit duration, bounce rate, visitor’s country, etc. These do offer insight into the overall popularity of your website, but they aren’t necessarily the most useful in guiding your online strategies. Looking at the right numbers will help you refine your online strategies in specific and useful ways. Here’s a summary of what I learned from ISL’s Matthew Cooper, speaking at the 2012 AIM Conference in Halifax.

The New Rules of SEO: What You Need to Know About Getting to the Top

Google Homepage

So you want Google searchers to find your website on the first page of their search results. It’s simple right? Hire a Search Engine Optimization expert to perform some black magic and there you have it; your website is higher on the list, your traffic is up, a job well done! If only it were that easy. SEO has changed, and continues to evolve. Google is getting smarter – trying to “game the system” is no longer cutting it because Google punishes websites that are “over-optimized”. So what now? It’s the question every website owner wants answered: How does Google rank their search results and how can I get higher on the list? The answer is both simple and complex.